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There are two distinct advantages that your website will gain from submitting articles. One is direct traffic, and the other is relevant back-links. For this reason article marketing for SEO is a very effective strategy. One that will not only increase your search engine rankings, giving your site or pages a higher position in the results, but will gain you a valuable source of direct targeted traffic.
What is SEO?
SEO stands for search engine optimization. It is basically making your site look attractive to the search engine spiders. This will lead them to place a higher importance on your website in response to a search query. Mastering this will give you a great deal more traffic. Properly written articles are a very important tool in your SEO arsenal. The increased direct traffic, plus keyword rich back-links, article marketing brings will help your site seem the best option for a surfer who is looking for what you have to offer.
The search engines are in business to provide what their user is looking for, and the articles you write will show them that you are the best place to send that customer. If you give them what they want, by providing a relevant informative web page, as well as a great article, you are already well on the way to winning and getting the desired boost from your SEO rich articles.
Target keyword:
The first thing to look at when you are article marketing for SEO is your keyword. This keyword is important as it is one of the ways you will show that your writing, link, and website, is relevant to a certain niche. Obviously keyword research is a very important skill any article marketer should strive to master. This is a massive topic, and there is plenty of help available online. In essence however you are trying to second guess what your potential visitor is going to type as a query if they are looking for what you have to offer.
Write a list of some terms you think may be effective for you. Start by typing what you would search for if you were looking for your site, and go from there. Once you have your ideas on paper you can then move on to find out two important factors about each. These are the actual number of searches done for the term, and the number of websites that are competing with you. The second number is important as the higher it is the harder it will be to get in those all important first ten results.
The article:
Once you have your keyword you now have to write your article. As we are talking about article marketing for SEO purposes you should make sure the key-phrase you selected is in your title, plus the first and last paragraph. It is a good idea if it is also the anchor text of one of the live links back to your site. All of this will help to establish the relevancy of your writing.
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Source by Tony Kitson