Can you afford to turn away new patients in today’s economy?
Using correct HTML keyword code in your orthodontic marketing website is key to driving prospective new patients to your website on Google, the only search engine that matters.
Keywords relate to the words and phrases patients type into the search engines to find you. No matter how great your website… if new patients can’t find you on Google and Google Maps in your surrounding demographic…its worthless. It’s like having a Porsche with a Yugo engine… Your website won’t even be in contention for page one positioning on the search engines unless SEO measures are implemented to increase your website visibility.
90% or more of orthodontic and dental websites are keyworded incorrectly. In the past month alone, not one of the website I analyzed were keyword optimized correctly and two weren’t even found on Google Maps in there own town… With minor modifications both practices were on Google Maps in less than 2 hours and the other practices improved their ranking on Google, in their demographic, almost immediately.
How does your website stack up? Here is a quick test you can run on your website to see if you are easily found on Google…
1. Go to Google and in the search box type in patient keywords – orthodontist [your city name and state]. Orthodontist is one of the major keywords patients use to search on Google.
2. Does your website show up on page one of Google? Pay Per Click Ads and database advertisers like wellness.com don’t count… only organic links on the left that click into a page on your website.
3. Does your practice name and website show up correctly on Google Maps?
4. Now do the same thing again… but this time, one by one substitute the names of all surrounding towns you want to target new patients in your demographic. Does both your website and Google Maps show up on page one in these areas?
If not, I suggest you contact me for a Free consultation to discuss how we can improve your page ranking and increase your Internet marketing presence on Google. If you do test well throughout your demographic, test your site with other keywords patients are using to find an orthodontist in your area. Here’s a tip… never use your practice name. It’s not a patient keyword.
Simply changing a few keywords now…could be worth hundreds of thousands of dollars to your practice… in the future. If you are only reaching 50% of your demographic… this not only translate into a loss of potential revenue over the years…. it also reduces your click through rate on Google which affects page ranking. Isn’t that worth looking into?