Do you understand how keyword research really works?
The first requirement to ranking in the search engines is to do keyword research and understand what makes a great keyword. It is important for site owners to know the difference between a not-so-good keyword and a good quality one, and how making a quality choice for your niche site will help you rank higher and faster for certain keywords.
I’ll walk you through everything you need to know about keyword research to boost your website traffic and we’ll discuss the following topics:
- Introduction to Keywords
- What to Look for in a Quality Keyword
- Understanding Competition Versus Traffic
- Finding Nuggets with the Alphabet Soup Technique
- Building and Establishing Keyword Lists
Intuitive – definition: using (based on) what one feels to be true even without conscious reasoning instinctive.
Keyword research is intuitive… it’s very important to put yourself in the searchers mindset and ask yourself “why is the person using this search term?”
Introduction to Keywords
Keyword – definition: words and phrases used by people in the search engines, Google, Yahoo, Bing, etc.. Keyword examples: how to ride a bike, how to make a casserole, increasing website traffic.
Many searches are not typed out but spoken or voice activated searches. Ex: “hey Google where’s a Home Depot near me”.
Your focus is to put your website in front of the people who are searching for terms within your niche by learning which words and phrases people are searching for in the search engines. Also determining which words or phrases would be easiest to get ranked within Google search results.This all starts with keyword research.
What To Look For in a Quality Keyword
What exactly is a quality keyword?
A search term that shows buyer or viewer search intent. A quality keyword is specific and direct and not too broad. Let’s compare two different examples of types of keywords and see which would be the quality keywords and best to use.
Money, and boxes, might be keywords but they’re not quality keywords because of their vagueness. Let’s compare those to “make money online”, or “cardboard moving boxes”. Nice quality keywords are those that are specific or show a viewer search intent, and are the term they enter into the search bar.
Understanding Competition vs Traffic
The number in the traffic column of the keyword tool means the potential monthly visits to your website if you get ranked on the first search engine results page.
The QSR, or quoted search result, on the keyword tool is the number of competing websites ranked in Google looking for the first page ranking for that exact keyword.
Finding Keywords With the Alphabet Soup Technique
One of, if not the, best keyword finding techniques that can be taken advantage of today is the Alphabet Soup technique and it can really boost your efforts. This method of finding keywords for article writing ideas is an awesome tool to use every time because it will reveal hundreds of keywords from A-Z for you to check out and choose from.
By using this technique you can find the best quality keywords available. The alphabet soup keyword research method will provide you with more than enough good quality keywords.
There are FREE keyword tools online including Google’s Keyword Planner Tool which serves two main purposes for those who want to get good rankings with the search engines and more visitors to your website through SEO (search engine optimization).
- To provide keyword ideas
- To give estimates of monthly search volumes for keywords
Since choosing quality keywords is such an important step in the SEO process, learning how to use and making use of a good keyword tool is essential.
You can enter into your search bar “alphabet soup technique – Wealthy Affiliate” and see the results. I’m sure that you’ll love this method and will also see the depth of this method of keyword research.
Building and Establishing Keyword Lists
There are a variety of methods used to create and manage your keyword lists. It’s a good idea to save your research lists for future reference to get article writing ideas, titles or sub-titles. Each list should be labeled with the websites domain name, dash, keyword researched. The traffic and number of competing sites on Google for that particular keyword or QSR should also be saved. The keyword tools that I’ve used have had a save option for your searches.
The free or trial account might not show very much information but a paid account will open up much more. The free versions are great to use, however, there are a lot more research results available to those that sign up for a paid account.
When you are creating your keyword list, let’s say that you’re researching for an article that you’re writing and the main keyword is “increasing website traffic”. You might research a handful of similar keywords. You would then save the list within the “increasing website traffic label”.
All of the keyword tools that I’ve seen have had a “History” tab to click on that will reveal all of the previous keyword searches, however, that might not be available with the free accounts.
This Is What I Did
With a premium membership at Wealthy Affiliate you get to use the Jaaxy Enterprise Keyword Tool which is an awesome tool created by the wealthy affiliates themselves, Kyle and Carson. The total cost for the membership with Jaaxy averages out to only pennies-a-day.
There are any number of important tasks that need to be completed, even daily, hands on processes that can be very time-consuming. Investing such a small amount into a tool that can help you reap a great harvest is a no brainer and will really save time.
They say that it’s important to have a keyword tool that can offer accurate traffic, competition, and domain insights into billions of keywords. With a keyword research tool you can quickly discover unique, hot and undiscovered by most keywords that you can use to drive your search engine optimization and pay-per-click campaigns to their limits.