This article gives you tips on how you can optimize your website for SEO by yourself if you don’t want to hire a SEO company yet. Some tips are given that may help you in this regard. Search engine optimization (SEO) is a method through which you can optimize your website so that it may rank higher in search results. It will give advantage to you over your competitors. Most of online searches are performed on Google, yahoo and Bing. Many people perform SEO to optimize their websites for Google as the majority of daily searchers belong to this search engine. Now, let us discuss top ten tips for DIY SEO.
Choose the Right Keywords for Your Website
The keyword research should be based on volume and competitiveness of a desired keyword. There should be a balance between high volume and low competition. For instance, Google shows up 3,110,000,000 search results for the term “keywords”. Now, you had better not choose this word as keyword for your website as it is in intense competition. Furthermore, Google returned around 704,000 search results for the phrase “search engine keywords”. You should choose this keyword as it is in less competition and can bring some visitors to your website.
Select Right Domain Name of SEO
As a newbie, it is very important for you to choose a right domain name for your website, according to SEO experts. Choose a domain name that would reflect the type of business you are dealing in. If possible, try to add one or more keywords to the domain name that are relevant to your business.
You should avoid changing the domain name of your website as older websites have better ranking power than newer ones. If you have an old website, changing its domain name can decrease its traffic.
Include Keywords in the File Names
For better search results, you should use keywords in folders and file names while saving a file to post it on your site. For instance, hand-printed-china.html would be an appropriate filename. Try to use those keywords that come in the domain name as well. You are free to choose the very filenames that your competitors use since you use them with your own domain name. However, blank spaces are not allowed in the filenames. Instead, you must use hyphen or an underscore character.
Include your keywords in the page titles
You should use your keywords in your page titles. What you put between <title> and </title> in the HTML is extremely important. Avoid using conjunctions, prepositions and use your keywords instead. Use dashes between phrases in titles. For instance, Hand Painted China – Mugs – Dishes.
Regularly create useful keyword content
Update your website regularly with new content that contain the main keywords. Insert them repeatedly in the content. However, the content should be relevant to the keywords so that the keywords would not sound awkward to the reader. New content improves the ranking of your website as spiders examine them and elevate your website higher in the search results page.
Include Keywords in the META Description
Include the keywords in the META description text as well. Some search engines use the content of description META tag to display the content of a web page in the search results.
Secure High Quality Incoming Links to Your Site
You should secure high quality incoming links for you website. Many website owners agree to exchange links on their websites. However, remember you should secure incoming links from high quality websites only. Listing your website in a legitimate web directly is also very useful. One such free directory on the Internet is DMOZ. Additionally, Use correct category to include you website in the listing.
Employ Keyword Text to Anchor the Hyperlinks
Use keyword text in your hyperlinks. For instance, anchor the text “hand painted china” to the hand-painted china page instead of using “click here”. Remember, text used to link a link to another pages is extremely important, as searchers do not type ‘click here’ to find something.
Develop a site map
A site map is very useful to attract spiders and facilitate them walk through your website easily. A site map is a separate HTML page that works like a directory of pages on you site. Every page that is in the list of site map is connected to other pages on the website. User keywords and their synonyms in the link anchor text, for example, dishes for plates. Moreover, put your links in numbered or bulleted list since spiders consider the links put in this way more important.