The Internet is the new frontier – and to any aspiring businessman or entrepreneur, it needs to be conquered at all costs. Online marketing has turned into a buzzword within the last decade, and there have been many strategies built to scale it as high as possible.
One of the most common tactics that has grown popular is SEO, short for Search Engine Optimization. It is a process that traces its roots to around two decades ago, when search engines started becoming more prominent. Today, search engines are among the top contributors to a website’s conversion rate – even on top of social networking, email lists, and blog posts.
From a simple index that lists the keywords found within a website, SEO has turned into a very complicated affair for average entrepreneurs and highly competitive businesses for companies that specialize in all-around website services. Nowadays, every single thing about the website – right down to its images, structure and page depth – is analyzed by the search engine crawlers. There are also other previously unexplored factors that are now in the picture, such as geographical location. And this last one is poised to become a very important aspect of your website and business growth.
Local search SEO allows websites to be optimized for local business listings and reviews in all of the major search engines. This local search optimization requires uniform geographical location and business information throughout business directories and citations. This helps increase your site’s visibility to the people who really matter – those immediately around you.
Statistics show that local search has grown a whopping 144% in 4 years, from 2007 to 2011. Local search is organic, meaning it is not paid for, unlike advertisements. Local business listing optimization (LBLO) also means that all the work will be done upfront, with only occasional upkeeps necessary. This system does not solely rely on what your site contains, but also on user generated content such as reviews and check-ins. With the exponential increase of mobile device usage that allows people to check the best places in town while on the go, local search can only grow. Now the question is: can your business keep up with it?
With the help of professional local SEO company, anyone can have the needed edge in the market. In fact, it is one of the most viable investments that can be made. You will get not only SEO but personalized research and reports, content publication across multiple platforms, and even promotion creation. All these are geared towards strengthening your local presence.
Best of all, all these are done in the “white-hat” spirit. This means that instead of filling your website with catchy but empty promotions and similar tactics, your site will be geared towards serving your customers something of real value. You will have a business that potential customers will not only want to see, but will want to buy from you.
In a world where everything has gone online, it will be entrepreneurial suicide not to do so too. With professional internet marketing solutions behind your back, you have all the edge you need to make your business grow. Local business listing optimization is one of the most efficient ways to rank your business in search engine fast.