So you basically all know that the more noticeable a website is to viewers the much more likely it’ll obtain a great ranking from the major search engines. Both go hand in hand.
So if your web site is just not being listed or hasn’t obtained a good position on the major search engines such as Google, yahoo and Bing, what exactly can you do? I will answer a few of these questions in this article.
When you have a small business web site chances are you want it to bring in leads, income or potential customers. Basically – you’ll need a return on your expense. The last thing you want is for your website to end up sitting there without having even 1 visit or sale. One of your desired goals will normally be to attract as many visitors to your internet site.
I will presume you have at least heard about search engine optimisation or SEO. (if not, it is the process of having your internet site listed on the first page of the major search engines). To be able to push lots of people to your internet site, you’ll need to optimise your website for the search engines.
Search engine optimisation can take a large amount of time and effort depending on the competitiveness within your industry. Which means you fundamentally have a couple of choices, invest weeks and weeks learning all of the techniques to get it done your self or look for a SEO company to complete the job for you.
For those of you that are looking to attempt it yourself, here’s a few suggestions to get you started off:
1. Keywords which make you hard earned cash
The most typical mistake people make when looking for good key phrases is only looking for high search volume keywords – they believe that because a keyword and key phrase has got high search volumes they will get lots of site visitors which will = lots of sales – Incorrect!
Additionally you need to consider the commercial intent of the individual typing in the key phrase. In other words, does the individual typing in the search term actually plan to spend cash or is he just looking for information. You will want to be sure to choose key words that have a high commercial intent, not merely high search volumes.
2. What do you actually optimise?
There’s essentially 3 aspects to search engine optimisation. Landing page optimisation, Website optimisation and off page optimisation. Once you get all three of these correct, you’ll experience good results having your internet site positioned.
3. Landing page optimisation
This is when you will optimise the actual web page landing page for between 1-3 very closely associated search phrases. The website landing page is the internet page where you would like the visitors to arrive. And no, it doesn’t have to be your home page. In fact you’re much better of sending the searcher to a specific page that directly applies to the topic they are searching on.
4. Web site optimisation
You’ll need to create your web site so it’s search engine friendly. Some things you can do are to add an xml site map which search engines like Google can see, this’ll help the various search engines find all the pages on the web site quickly. You will also want to set your website up with at least Google’s webmaster tools and Google anaylitics.
One more internet site optimisation method would be to use a strong internal linking framework. What I really mean by this is to have numerous keyword phrases throughout your content linking to associated webpages on the site.
5. Off page optimisation
Off page optimisation is focused on obtaining backlinks to your websites. A backlink is just a website link from another website to yours. You’ll need the inbound links to be a combination of domain back-links together with anchor-text back links. An anchor text back-link is simply a link to your internet site from a key word. As an example say you would like to optimise for the key phrase “Perth SEO” you would change that key phrase in to a clickable link.
These are a few of the essentials for you to get started with search engine optimisation. Obviously if this all looks like too much work, you’ll be able to outsource it all to a trustworthy SEO agency.