Google is at the foremost amongst all search engines, that a large volume of internet users are using to look for relevant websites that Google returns for a particular keyword or keyphrase being used. So if you have to really make your website highly popular, that attracts a large volume of potential customers, then its important you have to follow certain established SEO techniques.
Keywords are the Key to Success of Your Website
You have to find those keywords that are relevant to the kind of theme or topic that you choose for to promote products and services from your website. You have to find keywords that finds a good many inquiry through the Google search box but not many websites are there that actually deals with that keyword.
Now if you scan through those websites that are displayed on the first page of a Google Search for that keyword, you might find that there is not enough content that throws light on the keyword or phrase used. Here you can exploit, by making inroads.
Highly Informative Content Rich Websites
Start writing rich content that are highly informative and useful to the kind of visitors who are clicking their way into your website. Moreover keep your website fresh by writing more contents, twice a week. Google loves content that are fresh, hot and crispy. Not stale ones, churning in articles that most websites have already dealt with over and over again, and regular visitors have learnt them by heart and does not need it anymore.
In fact Google is worried, that a good many quality visitors are getting diverted from Google and instead preferring other search engines over Google such as Bing, to look for websites that has rich content and very different from the beaten path. Naturally the loss of quality visitors will mean less of revenue earning for Google. That is why Google is hungry for fresh contents from relevant websites, catering to a particular market segment or group.
Satisfy Google’s Hunger For Fresh Content
That is why it is important that just by catering to the requirements of a particular market segment or target group won’t suffice., You also got to look from Google’s point of view too. So write or outsource fresh articles, that are rich in relevant information and also in context to the keyword, based on which you want to gain foothold as an established web site to reckon with.
The Importance of Back Links for Your Website for High Google Ranking
Now you need back links too for your website. as per the PageRank (Page stands for the name of Google co founder Larry Page) algorithm, backlinks are very important if a website wants to climb the greasy pole to Google search result page. More backlinks a website have the better it is. However quality backlinks too count. In other words if a highly established website has a link in one of its pages that points to your website then, the website, as per Google, has the merits to occupy the first few slots of the first page for a given search keyword/phrase.
Article writing is one way of making your website popular, as writing in established article directories, help you to garner more links that point to your website. The other places are of course niche forum sites, where you can contribute regularly with your helpful ideas in the discussion threads concerning your field of expertise and niche. That way you can send more back links to your website, and thereby send more quality targeted traffic from the forum too.
For more back links you can maintain blogs that too are content rich and has a back link to your websites. This way you can increase the number of back links. Of course these are all hard work since you have to see that the blog is regularly updated with rich keyword based relevant content.
Stop Using Flash and Graphics in Your Website
Refrain from wasting your precious time and money in sprucing up your website with flash and graphics since the codes are not at all crawled by Google Spiders. So no point in adding those codes that Google hardly pays attention to.
Stop Your Website from Being Slow and Sluggish
Google does not like those websites that are slow and irritating to open fast. So do not use too many videos and graphics that weighs down your website, and makes it open swiftly.
The Importance of HTML / XML Site Map before Submitting to Google and other Search Engines
Another thing I wish to draw your attention is about the importance of a site map preferably XML site map. It is preferable however to have both HTML and XML in the website root folder. The reason is obvious since different search engines have their own preference. It is therefore very important that you have a site map for each websites before you submit to Google.
You can create a site map for free such as http://www.auditmypc.com/free-sitemap-generator.asp. After you have created your site map you may then submit it to Google. You will have a fair idea if you visit the site map of EzineArticles, which is ezinearticles.com/sitemap.html
Stop Plagiarism by Duplicating Content from other Websites
Plagiarism is unlawful and is an offence for violation of copyright and intellectual property laws. Google too hates websites that thrives on duplicate content. So ensure that your website has content which is written in original and no other website has the same content word to word and sentence after sentence.
Content must be of at least 250 words
Make sure your article is at least 250 words in each webpage of your site. Also your keywords need to be put in the first 250 words, since Google crawler scans only the first 250 words and on that basis it checks the relevancy of the webpage for search result.
Keyword Density – Limit it to 2% – 3% of total content. Use Only 2 to 3 keywords only
Do not use too much of the same keywords over and over again. It would be considered offensive by most search engines. The best is to limit it to 3% of the overall content. However it is prudent that you keep it to simply 2 to 3 different keywords alone.
Niche Websites That has very Little Competition but has a Good Demand from Genuine Visitors
Do not turn your website into some kind of a super mall, that sells from mouse to elephant all under one roof. Find your niche that caters to a fine segment of the market, lets say Domain flipping. See that your niche is not already crowded with too many players in the market. Try those that has not too many players and you can be one of them, to fight you way to the top in the Google Search Engine rankings, by catering to only a selected clientele.
Hope the information provided to you here in this article will help you to get started for a successful career in internet marketing and success from websites that you make them profitable using SEO techniques. This is how you can improve the ranking of your website by Google Search Engines.