Search engine optimization is the term used to describe a set of processes that aim at optimizing a website for search engines. SEO is important not only for getting high quality visitors, but it is also a way to increase the credibility of a website and to expand brand awareness.
Search engines are using complex algorithms to determine which pages to include in their index and the order they show these pages in the search results. SEO is the way to “speak” to search engines in a language they can understand and provide them with the most accurate and relevant experience.
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, Meta tag description etc.
Off-page SEO refers to all the things one can do directly off your website to help you rank higher, such as social networking, article submission, blog marketing etc.
Why is off-page SEO important?
Search engines have been trying for decades to find out a way to return the best results to the searchers. To do that, they take into account the on-site SEO factors.
Off-page gives them a very good indication on how the website and users perceive the particular website. A website that is useful is more likely to have references from another website. It is more likely to have references from another website. It is more likely to have mentioned in social media and it is more to be bookmarked and shared among communities of like free minded users.
Off-page search engine optimization
• Social networking sites
• Blog marketing and sharing
• Forum marketing
• Search engine submission
• Directory submission
• Social bookmarking sites
• Link building
• Photo sharing
• Video marketing
• Business reviews
• Local listing submission
• Article submission
• Social shopping network
• Questions and answers
Helpful tips for good quality SEO
• Write quality content- only, write quality content that is meant for users and readers, not the ratings
• Establish good keywords- use keywords that relate closely to your top, but also offer a high search volume
• Create catchy content titles- make title eye catching, but stay relevant to the content
• Build quality links- only use quality links to your site for the best results
• SEO site checkup- visit SEO site map for free on-page SEO analysis.
Off-page SEO is a set of techniques that drives traffic to your site and increases your page rank. The purpose of Off-page SEO, is to complement your on-page SEO effort with Google, links, likes, shares, pins, learn, twins,and what else is out there all play a role in your off-page a role in your Off-page SEO efforts. I will rate these techniques using something one just came up with using something came up with Google points and techniques.
We can say that SEO is one of the essential parts of your website, which one must do properly. If you have a website, then you’re aware of all such SEO techniques. Most of the people know about it, but don’t know how to actually implement it to get better results. It is an important part of on-page and off-page submissions.
In the beginning, one should establish one’s website usefulness. Search engine generally wants to recommend a website that is genuinely useful to their users. This means doing a lot of on-page SEO in the beginning. If one is doing your SEO right, ON-page SEO right, people will begin to notice you’re and will begin to get some genuine information about Off-page SEO. One should enhance your off-page SEO when you’re completely satisfied with the usefulness of the website.
Source by Sahil Prajapati