If you are a business owner, Internet marketer, Entrepreneur or an Affiliate of any business. You need to have a knowledge on keyword research and know how to use it to your advantage. Without this knowledge potential customers will not know how to find you. This can lead to a loss of sales and possibly shut down your business.
So what are Keywords?
Keywords are words that search engines like Google, Yahoo, Bing and other search engines use to search out related material that others type in to search to find a product, brand, or service. If I am wanting to find a Kodak digital camera and I went to Google and just typed in Digital camera, I am going to have a hard time finding a Kodak camera because I wasn’t very descriptive in my search. So I would type in my search exactly what I am looking for. In turn the search engines seek out websites that have placed keywords that relate to what I have just typed in. I will get better results the more descriptive I am with my keywords.
The more precise you are with your keyword will determine how often people will find your site. The more you type in when you are typing in your keywords will also narrow the search down. If I type in Kodak digital camera, I will get a list of different cameras that the company puts out. However, I might know exactly which type of camera I want so I might type in the search engine that I am looking for a “Kodak easy share Z1285 digital camera”. When I hit the search button, I will receive a list of companies that sell that specific camera so I can better price match before I buy.
What is the difference in short tail and long tail keywords?
If you noticed above the Keywords went from a general search to a more specific search. You May be a business owner looking to bring people in to your business to become an affiliate. You place an ad online with the hopes of finding someone that can help you with your business. In your ad you use the keywords make money online. How many people do you think will actually see your ad? I can tell you, it won’t be many. The reason why is because there are so many people that use that phrase for keywords. It is too competitive. So the more keywords you can type in and still keep it related to what you are trying to do, the better you will target a specific group of people that are looking for exactly what you are offering. So you would probably type in a long tail keyword phrase like “Make money online opportunity with affiliate” This will not give you as many views, but it can be more productive because the ones that find you are already looking for what you have to offer. This can cut down on people contacting you that won’t be interested in what you have to offer.
So how do I know which keywords to use?
There are different ways to figure out which keywords to use for an article or an advertisement. One of the most famous ways that marketers or business owners use is wordtracker. This is a free tool that people use to find relative keywords to their business or advertisement. You just type in a word or set of words and the wordtracker will produce how many times in the last year that word or phrase has been searched in the USA. Keep in mind if the keyword you have typed in has a huge number of searches, most likely there are a lot of people using them and your exposure will not be as great as you might would like it to be It also shows you other related keyword phrases you could use to promote your business or offer.
Is there a more advanced way to find keywords?
There are other ways to search keywords as well. I have given you the easiest and widely used method of keyword research but there are also more advanced ways for people who are in a competitive business and need to keep up with the keywords their competitors are using.
One of the ways that I use that a lot of people do not think about is through the html coding of a page. It may seem difficult to figure out so I am going to give you a step by step instruction guide. It’s very simple if you follow these instructions.
Step 1. Go to just about any page. Go to an empty spot on the page and right click your mouse.
Step 2. Scroll down and click on the option that says “view source” A new page in a new window should open up. This window is the html coding that was used to make the page the way it is.
Step 3. Go to the top left of the page and you will see “file, edit, format” tabs. Click on the File tab. once the drop down menu appears click on “find”
Step 4. A smaller window will appear where you will type in the whatever you want to find in the coding. In this case however you will type in “keywords” Every place that word at in the coding will be highlighted. Unless you are typing an article about keywords you should only find this in the coding only a couple places. Beside of the word will be a list of keywords that your competitor is using to promote his site or advertisement.
As you can see there are ways to do keyword research. Determining which words best describe your business or advertisement is the best way to start finding good keywords for your business. The more research you put into finding great keywords the more you will find success in your ads and websites.